Yes it is....and here is the link to the story: http://dailyitem.com/0100_news/x1385497648/Is-roof-price-30-too-high
It is one of the four manufacturer's speaking, who showed up to the California Legislative Hearing June 30th, 2010 (linked to in the post below this one).
The four manufacturers described in that hearing that common overruns on roofing costs were 50 to 100% - to the anger of legislators.....
Too much is too much!